Hon, Catherine Abelema Afeku
Head, Strategic Communication
Honourable Catherine Over 20 years of high level management, Public relations, communications, leadership advocacy and multi lingual skills. She is the Head of Strategic Communication of the National Coordination Office of the Africa Continental Free Trade Area (AfCFTA). She was engaged on October 27th, 2021 with a mandate to ensure that many Ghanaian entrepreneurs gain maximum knowledge on the biggest trade deal and also for the country to derive the necessary benefit.
Hon. Catherine Afeku is a Ghanaian politician who is married with three children. She was the Minister for tourism, Arts and Culture between 2017 and 2019 where she directed and implemented Government policies on Tourism, Arts and Culture, initiated a masterclass program for creative arts industry players, and Hosted the World Tourism Forum Africa Summit in Accra for the first time which had HE Jack Straw as the special guest, just to mention a few.
She was also the former Member of Parliament for the Evalue-AJomoro-Gwira Constituency in the Western Region. She was the Minister of State (March 2019 to present) at the office of the Senior Minister during the first term of the President Akuffo Addo’s government after serving as the Minister for Tourism, Arts and Culture. Her tasks as the Minister of State were to, assist with the implementation of Public Sector Reform and the Ghana Beyond Aid agenda, support the implementation of policies and programs from the office of the Senior Minister, and assist with the coordination of activities of the various economic sectors of Government.
During her term as a minister, she spearheaded projects in her constituency such as the: construction of Axim Sea Defence Wall, the construction of sports stadium and youth center at Axim, construction of cocoa board office at Gwira Aiyinasi and the construction of a fishing harbour at Axim.
Hon. Catherine’s zeal for tourism won her the appointment as Chairperson of the Leadership Taskforce of the United Nations World Tourism Organisation (UNWTO). Her appointment was announced at the very first meeting of the Leadership Taskforce on January 25, 2018 at the headquarters of the world body in Madrid, Spain. The key priorities of the UNWTO were to empower youth and women.With her specialization in Finance, Marketing, Management Information Systems, Accounting and International Relations, from the United States International University (Kenya Campus), she worked with the World Bank and Sitico Petroleum Products Ltd in Kenya (March 2014- January 2015), where she served as a business development consultant.
Some roles she played were : being responsible for new business in the oil and gas sector with special emphasis on service, supply chain and logistics management, initiate and source for local content entities for joint ventures, and procure and develop client database for expansion projects in the sub region, work with the three major product lines of company to maximize client reach, and responsible for marketing and strategic planning of company’s expansion plans (petroleum, food & beverage and aviation). She was as well employed at the Inlingua School of languages in Brescia, Italy.
Hon. Catherine obtained a Master of Business Administration from the Keller Graduate School of Management of DeVry University in Atlanta, Georgia, in the year 2008, where she specialized in International Business and Marketing. At the Inlingua School of Languages, she designed Business English Classes for Italian business executives and professionals, performed general interpretation and simultaneous translation of confidential Italian documents and English reports, and taught summer English programs specifically designed for tourists.
Honourable Catherine is endowed with public speaking skills. Her ability to work in, or lead a team without supervision, lead negotiations in international settings and efficient use of multilingual skills in business transactions has landed her various roles in different organisations both in Ghana and across borders.